Customer Segmentation

CSPN’s Customer Segmentation methodology helps you accurately understand the differences and similarities between unique customer-groups. Going beyond traditional “demographics”, we look to uncover what customers value and need, how they behave and why they interact with your organization to empower employee at every level and activity within the organization to target decision making that aligns to unique groups.

Key Outputs

  • Visual “Poster-Style” Customer Segments
  • Detailed Segmentation Findings Report
  • Integration with Existing Strategies / Collateral Plan

Key Value

  • Improve Experience through Tailored Segment Interaction
  • Reduce Service Cost & Effort by Removing Non-Value Add Activities for each Segment
  • Drive Tailored Product & Service Design to Meet each Segments Individual Needs