CX Vision & Strategy

CSPN’s CX Vision & Strategy methodology starts with defining the organizational CX aspiration centred on customer wants, needs, and goals. We craft CX Guiding Principles and behavioural pillars that are authentic, impactful, and meaningful. Whether you want to refresh an existing strategy or build one from scratch, we create tools that can bring together the customer, employee, and organizational desires to create delightful experiences.

Key Outputs

  • Design Thinking Ideation & Activity Integration
  • Visual “Poster-Style” CX Vision / Strategy & Detailed Findings Report
  • Rollout & Activation Roadmap

Key Value

  • Breakdown silos and align departmental CX focus areas and activities
  • Reduce non-value add CX activities and waste
  • Increase employee engagement and buy-in towards clear goals