March 8, 2021 at 10:00am – 11:00am EST
Diana Frost, Chief Growth Officer, Kraft Heinz Canada
International Women’s Day is an opportunity to appreciate the social, economic, cultural, and political achievements of women.
CSPN’s Managing Partner, Jessica Cryer, will be joined by Diana Frost, Chief Growth Officer, Kraft Heinz Canada for an insightful discussion surrounding Diversity, Equity, & Inclusion and its significance in career growth, transformation, and impactfully leading and empowering others.
This virtual event will align with the 2021 International Women’s Day theme of #ChooseToChallenge to recognize the achievements of women in the workplace and positively influence equality.
About the Speaker
Diana Frost is Chief Growth Officer at Kraft Heinz Canada. A senior executive with more than 15 years’ experience, Diana oversees strategy and whitespace, research and development, digital transformation, consumer insights, and sustainability for Canada’s largest food and beverage company.
With equal strengths in both strategy and marketing, Diana has a proven track record of transforming brand portfolios. Before Kraft Heinz Canada, Diana was head of portfolio transformation at Mars Wrigley in the U.S., where she led a portfolio redesign to drive top- and bottom-line growth. Before that, she was head of marketing for Mars Wrigley Canada, where she led the integration of the two marketing organizations. She began her career at PepsiCo.
A graduate of the Ivey School of Business, Diana is passionate about mentorship and is executive sponsor of diversity and inclusion at Kraft Heinz Canada. She was named Top Customer Experience Advocate in the Food & Beverage sector at the 2020 CSPN Women in Leadership Summit.
Jessica Cryer is a sharp and experienced Customer Experience consultant who has a passion for helping businesses create, design, build, and execute strategies that will make a tangible difference. Now as the Partner at CSPN, Jessica is responsible for managing a Customer P&L and leading a team in identifying, developing, and executing customer and category growth opportunities through the use of relevant and personalized marketing and sales strategies. Jessica also plays an integral role in leading consulting initiatives that reshape customer-centric thinking and management across organizations.
Prior to joining CSPN, Jessica worked at Monitor Deloitte leading strategy projects for major Canadian financial institutions. Her passion for customer experience led her to Idea Couture, where she focused on customer experience innovation and transformation. Jessica is driven by the opportunity to conceive and build memorable customer and employee experiences, linking disciplines from Strategy, Human Resources, and Service Design to produce desired business outcomes.
March 8, 2021