[vc_section full_width=”stretch_row” css=”.vc_custom_1559125616455{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #f4f4f4 !important;}” el_class=”cspn-banner scheme-blue”][vc_row full_width=”stretch_row” css=”.vc_custom_1573484893156{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background: #111111 url(http://bbp.gce.mybluehost.me/wp-content/uploads/2019/11/customer-journey-mapping-section-banner.jpg?id=1623) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”bg-overlay-60pc”][vc_column css=”.vc_custom_1558094975265{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][cspn_banner spacer=”yes” heading_elem=”h1″ heading_elem_content=”Customer Journey Mapping” tagline_elem=”p” tagline_elem_content=”” scrollto_triangle=”” cta_button=”” btn_link=”url:http%3A%2F%2Fmycspn.com%2F|title:FIND%20OUT%20MORE||” css=”.vc_custom_1570201927285{padding-top: 30px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1570202381165{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;background-color: #f4f4f4 !important;}” el_class=”watermark watermark-right watermark-attach-bottom”][vc_row css=”.vc_custom_1559124517708{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][cspn_content scheme_color=”#2480bb” font_size=”36px” line_height=”1.2em” text_color=”#2480bb” remove_vertical_margins_paddings=”” remove_shortcode_autop=”” custom_bullets=””]
What is Customer Journey Mapping?
[/cspn_content][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row gap=”15″ equal_height=”yes” css=”.vc_custom_1615497808498{margin-top: 0px !important;margin-bottom: 30px !important;padding-top: 0px !important;}”][vc_column width=”1/2″ el_class=”vc_col-sm-push-6″ css=”.vc_custom_1559127150090{margin-bottom: 30px !important;}”][vc_video link=”https://youtu.be/d5ZZmbexevk” align=”center”][/vc_column][vc_column width=”1/2″ el_class=”vc_col-sm-pull-6″][vc_column_text css=”.vc_custom_1616184923942{margin-top: 15px !important;padding-top: 0px !important;}”]CSPN’s Customer Journey Mapping methodology helps you to connect business process to customer empathy in an easy-to-use tool. We have a variety of customizable Journey Mapping service offerings to fit all types of organizational goals. We aim to create and activate journey maps that will resonate with every level of your business.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1615498006660{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;background-color: #f4f4f4 !important;}” el_class=”watermark watermark-right watermark-attach-bottom”][vc_row css=”.vc_custom_1559124517708{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][cspn_content scheme_color=”#2480bb” font_size=”36px” line_height=”1.2em” text_color=”#2480bb” remove_vertical_margins_paddings=”” remove_shortcode_autop=”” custom_bullets=””]
What is Customer Journey Mapping?
[/cspn_content][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row gap=”15″ css=”.vc_custom_1567779635759{margin-top: 0px !important;margin-bottom: 30px !important;padding-top: 0px !important;}”][vc_column width=”1/2″ el_class=”vc_col-sm-push-6″ css=”.vc_custom_1559127150090{margin-bottom: 30px !important;}”][vc_video link=”https://youtu.be/d5ZZmbexevk” align=”center”][cspn_content scheme_color=”#2481bc” font_size=”16px” line_height=”1.2em” text_color=”#999999″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=”” css=”.vc_custom_1570202520035{margin-top: 15px !important;border-left-width: 2px !important;padding-left: 10px !important;border-left-color: #2481bc !important;border-left-style: solid !important;}”]CSPN | Jessica Cryer – Customer Journey Mapping[/cspn_content][/vc_column][vc_column width=”1/2″ el_class=”vc_col-sm-pull-6″][vc_column_text css=”.vc_custom_1595964714123{margin-top: 15px !important;padding-top: 0px !important;}”]A Customer Journey Map (CJM) is a visual representation of every interaction a customer has with a company. It tells the story of customer experiences with an organization from awareness, to interaction, engagement through to sustaining the relationship. A CJM helps businesses understand their organization from a customer perspective. CJM add value by gaining insights into common customer pain points and concerns, improvement opportunities for the CX, and by identifying the operational, human resource and technology requirements that impact the organizations desired CX.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1559128814654{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}” el_class=”watermark watermark-right watermark-attach-top”][vc_row css=”.vc_custom_1615497967828{margin-bottom: 15px !important;}”][vc_column width=”1/2″][cspn_content scheme_color=”#111111″ font_size=”28px” line_height=”1.2em” text_color=”#111111″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=”” css=”.vc_custom_1616185159949{margin-bottom: 15px !important;}”]
Key Outputs
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- Visual “Poster-Style” Customer Journey Maps with Tiered Detail Level Options
- Branded Journey Map Template
- Integration with Existing Strategies / Collateral Plan
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Key Value
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- Breakdown silos and align departmental CX activities around end-to-end journeys
- Shift organizational thinking from employee tasks to customer needs / behaviours
- Chart the path to better customer-centric decisions
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Humanize your customer experiences
[/cspn_content][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row gap=”15″ disable_element=”yes” css=”.vc_custom_1616185084252{margin-top: 0px !important;margin-bottom: 30px !important;padding-top: 0px !important;}”][vc_column width=”1/2″ el_class=”vc_col-sm-push-6″ css=”.vc_custom_1559127150090{margin-bottom: 30px !important;}”][vc_single_image image=”1635″ img_size=”560×360″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1573484954291{margin-bottom: 0px !important;padding-bottom: 0px !important;}” link=”#”][cspn_content scheme_color=”#2481bc” font_size=”16px” line_height=”1.2em” text_color=”#999999″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=”” css=”.vc_custom_1570202722918{margin-top: 15px !important;border-left-width: 2px !important;padding-left: 10px !important;border-left-color: #2481bc !important;border-left-style: solid !important;}”]Why journey map[/cspn_content][/vc_column][vc_column width=”1/2″ el_class=”vc_col-sm-pull-6″][cspn_content scheme_color=”#111111″ font_size=”28px” line_height=”1.2em” text_color=”#111111″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=””]
Why Journey Map?
[/cspn_content][vc_column_text css=”.vc_custom_1570202677325{margin-top: 15px !important;padding-top: 0px !important;}”]In an increasingly competitive business environment, a company’s ability to create positive customer interactions with their products / services is paramount to success. Mapping the customer journey is a critical element to a company’s ability of becoming more customer-centric. Journey mapping increases companies’ understanding of the activities, expectations, thoughts, and feelings of their customers. It is also a powerful driver of change; enabling organizations to dispel silos, streamline services across departments, and tailor offerings to meet critical customer needs. The journey map acts as a dynamic tool that a company can use to formalize and standardize their approach to great customer experiences![/vc_column_text][/vc_column][/vc_row][vc_row gap=”15″ disable_element=”yes” css=”.vc_custom_1616185095517{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1559127191866{margin-bottom: 30px !important;}”][vc_single_image image=”1622″ img_size=”560×360″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1573485012977{margin-bottom: 0px !important;padding-bottom: 0px !important;}” link=”#”][cspn_content scheme_color=”#2481bc” font_size=”16px” line_height=”1.2em” text_color=”#999999″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=”” css=”.vc_custom_1570463029544{margin-top: 15px !important;border-left-width: 2px !important;padding-left: 10px !important;border-left-color: #2481bc !important;border-left-style: solid !important;}”]Download and Share![/cspn_content][/vc_column][vc_column width=”1/2″][cspn_content scheme_color=”#111111″ font_size=”28px” line_height=”1.2em” text_color=”#111111″ remove_vertical_margins_paddings=”yes” remove_shortcode_autop=”yes” custom_bullets=””]
The CSPN Approach to Journey Mapping
[/cspn_content][vc_column_text css=”.vc_custom_1570463061206{margin-top: 15px !important;padding-top: 0px !important;}”]CSPN’s Customer Journey Mapping Initiatives guide organizations through the understanding, planning, design, creation and management of customer journey maps. Beginning with uncovering CJM fundamentals and concepts, each CJM initiative grows on the last, all the way to building a sustainable CX Strategy. Initiatives are client tailored and comprehensive engagements that act as building blocks towards the design or improvement of an organizations overall Customer Experience Strategy.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_row disable_element=”yes”][vc_column][cspn_content scheme_color=”#2480bb” font_size=”36px” line_height=”1.2em” text_color=”#2480bb” remove_vertical_margins_paddings=”” remove_shortcode_autop=”” custom_bullets=””]
Humanize your customer experiences
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