How to Optimize Your Professional Brand and Increase Your Visibility on LinkedIn
Do you know what the number 1 activity on LinkedIn is? Looking at other peoples’ profiles. That’s why it’s important to make a good first impression online!
Learn how to leverage LinkedIn to showcase your own expertise. Then, help your team become brand ambassadors, by showing them how to polish their LinkedIn profiles. You will also learn the rules for LinkedIn netiquette, as well as the ins and outs of sharing content. This workshop will be an interactive, hands-on experience where you will have an opportunity to get your burning LinkedIn questions answered! Be sure to bring your laptops.
Who Should Attend:
Whether you are an individual looking to enhance your professional development or a manager looking to train your team on becoming influential brand ambassadors, this is an all-purpose workshop that is suitable for all business audiences.
About Anita Windisman
Anita Windisman is the Principal of her LinkedIn consultancy practice, having a philosophy of building business relationships one at a time. Most recently, she was a Sr. Customer Success Manager at LinkedIn, where she spent 5.5 years, both in the Toronto and London, UK offices. She worked with leading global clients such as SAP, Oracle, Xerox, 3M, Vodafone, BT and others – providing strategic direction to senior sales leaders on how to scale Social Selling programs within their organizations.
Being on LinkedIn since 2003 as member number 34,445 puts her the super “early adopter” category – especially when you consider that there are now over 546 million members on LinkedIn worldwide.
Anita has over 22 years of experience in sales and marketing, with the last 13 focused in the online sector. She was the former Director of Marketing & Communications – Canada for the former Quebecor World and has worked with companies and brands such as Levi Strauss Canada, Toronto Hydro Energy Services and Royal LePage. Anita holds an MBA from the Rotman School of Management, University of Toronto.
Anita hosted one of the best training workshops I have attended. Concise, meaningful, uplifting, focus and tailored to the audience needs. Anita is highly engaging, personable and would encouraging audience participation to share best practices within LinkedIn/InStruct arena facilitating ‘game changing leaps’ within social selling. Post workshop, Anita continues to provides updates and very attentive to continuous improvements and support. Thank you Anita ‘shining lead light within social selling and a great asset to LinkedIn’.
Key Account Manager
When you come across someone who is truly passionate about what they do, it is a rare thing. Anita is one of these people (and thankfully so). She has been instrumental to the success of our social selling initiative at Vodafone. From launching a pilot program from scratch with some very hands-on learning to providing continuous support in-life, Anita has been patient, knowledgeable and just an awesome person to work with. Her diligent approach to training empowered our staff and the anecdotes she used showed she knew us as a company. Ultimately, Anita taught us that relationships matter and we, at Vodafone, are indebted to her.
Business Development Lead
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