Selling Success: Building A Referrals Pipeline
Effective sales today is being able to connect with your customers, provide value to them and ensure they want to work with you again. But to make that relationship even more powerful would be to get referrals from your already happy customers – consistently. Word of mouth is still one of the most influential business growth tactics for reaching new customer. Here are just a few reasons why:
- Word-of-mouth marketing impressions result in 5 times more sales than a paid media impression
- People are 90% more likely to trust and buy from a brand recommended by a friend
- 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing
- Less than 12% of businesses have a formal strategy for developing a pipeline of referrals from their customers and fans.
The CSPN Selling Success – Building Referrals Program walks participants through a process to more effectively build relationships and create a basis to ask for and get referrals. This program will give you a proven framework to strengthen your client relationships and position yourself for successful referral asks. Ideal for both B2B and B2C sales people from any sector – with the tools, techniques, and knowledge for personal best success in the profession of sales, today and in the future.
Referred customers are far more likely to become long term customers thus making referrals an unmatched marketing tool in terms of payoff and cost effectiveness.
Our learning experiences go beyond training. They are focused on behaviour change. We have a complete learning system that includes assessment, program customization, and robust reinforcement to ensure that learning happens over time to drive behavior change and top performance.
Our sales training programs are flexible in meeting your needs because we deliver content through a variety of channels. We have found that the most successful sales programs are executed through a blended approach combining our digital learning platform, accelerate, with instructor-led training.
This program is designed to teach participants how to:
- Learn different ways to generate quality referrals
- How to ask for referrals properly
- How to effortlessly have each prospect give a minimum of 5 referrals
- Eliminate your hidden beliefs which limit asking for referrals
- Receive introductions and referrals spontaneously
- Steps to receive more referrals from new customers
- Attract opportunities with no extra effort
- Use social tools more efficiently to save time, get more referrals – with less effort
Module 1) Refining Your Referrals (Day 1)
Module 2) Making Referrals Natural (Day 2)